Digital Marketing That Moves the Needle
We're not a traditional marketing agency — we're engineers who understand marketing. That means our SEO is backed by proper technical implementation, our analytics actually track what matters, and our campaigns are data-driven from day one. No vanity metrics, no fluffy reports.
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What Our Clients Say
What We Do
Marketing is broad. Here's where we actually add value.
Technical SEO & Content
We fix the technical issues that tank your rankings: site speed, crawl errors, schema markup, internal linking, canonical tags, Core Web Vitals. Then we build content strategies based on actual keyword research and search intent — not guesswork.
Paid Advertising (PPC)
Google Ads, Meta Ads, LinkedIn Ads — managed by people who understand both the platforms and the math. We optimize for conversions and ROAS, not clicks. Every campaign gets proper tracking, A/B testing, and transparent reporting.
Analytics & Tracking Setup
GA4 implementation, GTM configuration, conversion tracking, attribution modeling, custom dashboards. Most businesses have broken analytics — wrong events, missing conversions, cross-domain issues. We fix that first, because you can't optimize what you can't measure.
Email Marketing & Automation
Klaviyo, Mailchimp, HubSpot, custom SMTP — we set up email flows that actually convert: welcome sequences, abandoned cart recovery, re-engagement campaigns, and transactional emails. Segmentation based on behavior, not just demographics.
Social Media Management
Content calendars, community management, and paid social campaigns. We focus on platforms that make sense for your business — B2B companies don't need TikTok, and DTC brands don't need LinkedIn thought leadership pieces.
Conversion Rate Optimization
A/B testing landing pages, optimizing checkout flows, improving form completion rates. Small changes that drive measurable revenue: we've increased conversion rates by 40-200% through systematic testing and user behavior analysis.
Where We Go Deep
These are the areas where our engineering background gives us a genuine edge.
Technical SEO at Scale
Most SEO agencies can write blog posts. We fix the things they can't: JavaScript rendering issues that make your React site invisible to Google, international SEO with proper hreflang implementation, crawl budget optimization for sites with 100K+ pages, and schema markup that actually triggers rich results. We've recovered sites from algorithm penalties and helped eCommerce stores rank for 10,000+ product keywords.
Data-Driven Paid Media
We manage $500K+ in monthly ad spend across Google, Meta, and LinkedIn. Our edge: we build custom attribution models that track the full customer journey (not just last-click), automate bid management with scripts, and create audiences based on actual behavior patterns. Average ROAS across our portfolio is 3.2x, with eCommerce clients typically seeing 4-6x.
Marketing Analytics & Automation
We build the measurement infrastructure that marketing teams need: proper GA4 setups with custom events, server-side tagging for better data accuracy, marketing automation workflows in HubSpot/Klaviyo, and custom dashboards that show the metrics that actually matter (revenue and pipeline, not pageviews and followers).
Why Teams Pick Velocity
Engineers Who Get Marketing
Data Over Opinions
ROI-Focused, Not Vanity
Fast, Transparent Reporting
No Long-Term Lock-In
Dedicated Account Manager
How We Think About Digital Marketing
We're developers-turned-marketers. That shapes how we approach everything.
Fix the foundation first
Before we spend a dollar on ads or write a blog post, we fix your tracking. You'd be amazed how many companies are making six-figure marketing decisions based on broken Google Analytics setups. Duplicate events, missing conversions, UTM chaos, cross-domain tracking failures. We set up proper measurement first — GA4 with server-side tagging, clean UTM conventions, accurate conversion tracking — so every decision after that is based on real data.
SEO is technical, not magical
Ranking on Google isn't about keyword density or buying backlinks. It's about: fast page loads (Core Web Vitals), clean crawlable markup, proper site architecture, relevant content that matches search intent, and earning links by being genuinely useful. We fix the technical issues that most agencies can't even diagnose — JavaScript rendering problems, crawl budget waste, index bloat — then build a content strategy on solid ground.
If your marketing agency can't read a Lighthouse report or explain how Google renders JavaScript, they're leaving money on the table. Marketing and engineering aren't separate disciplines anymore.
What we've learned the hard way
- Attribution is broken, but not hopeless — Last-click attribution is a lie. Multi-touch models aren't perfect either. We use a blend of data-driven attribution, incrementality testing, and marketing mix modeling to get closer to the truth
- Content quantity doesn't beat content quality — One deeply researched, well-written article outperforms 10 thin blog posts every time. We create fewer pieces with better research, original data, and actual expertise
- Email is the most underrated channel — Owned audience, zero platform risk, 40x average ROI. We've seen abandoned cart sequences alone recover 8-15% of lost revenue for eCommerce clients
- Paid media without landing page optimization is waste — Don't drive paid traffic to your homepage. Every campaign gets a dedicated, tested landing page with clear value propositions and a single CTA
- Vanity metrics are the enemy — Impressions, followers, and pageviews feel good but don't pay bills. We report on pipeline, revenue, cost per acquisition, and lifetime value
We work best with companies that already have product-market fit and need to scale their customer acquisition. If you're looking for brand awareness campaigns and influencer partnerships, we're probably not the right fit. If you want more customers at a lower cost per acquisition, that's our thing.
eCommerce Brand: 340% Organic Traffic Growth in 12 Months
A fashion eCommerce brand had a beautiful site but almost zero organic visibility. Technical audit revealed: 15,000 duplicate pages from faceted navigation, missing canonical tags, 4-second load times on mobile, and no schema markup. We fixed the technical foundation in month one, then built a content strategy targeting long-tail product keywords and buying-intent queries. Organic traffic went from 8K to 35K monthly sessions. Organic revenue grew from $12K to $67K/month — a 458% increase.
B2B SaaS: Cut Cost Per Lead by 62% with Paid Media
A B2B SaaS company was spending $80K/month on Google and LinkedIn Ads with a $340 cost per lead. Most leads were low quality. We rebuilt their tracking (their GA was double-counting everything), restructured campaigns around intent stages, created dedicated landing pages for each audience segment, and implemented lead scoring. Cost per qualified lead dropped to $128 (62% reduction). Pipeline value from paid channels increased 3x in 6 months.
Email Automation: $480K Revenue from Abandoned Cart Flows
An online retailer had a Klaviyo account but wasn't using it beyond basic newsletters. We built a complete email automation system: 5-part welcome series, 3-touch abandoned cart sequence, browse abandonment triggers, post-purchase upsell flows, win-back campaigns for lapsed customers, and VIP segment nurturing. The abandoned cart sequence alone recovered $480K in revenue in the first year. Total email revenue went from 4% to 22% of overall revenue — all automated.
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