The Challenge

The Center for Child Protection in Rajasthan was established as a critical initiative to address the protection needs of children across the state. With child protection being one of the most sensitive and complex areas of social welfare, the Center needed a robust digital presence and operational infrastructure to fulfill its mission. The challenges were multi-faceted:

• Lack of Digital Presence: The Center had no dedicated website or online platform to disseminate information about child protection services, resources, policies, and programmes to the public, government officials, NGOs, and other stakeholders across Rajasthan.
• No Centralized Helpdesk System: There was no systematic mechanism for receiving, tracking, and resolving child protection-related complaints, queries, and cases. Information flow was fragmented and manual, leading to delayed responses and lack of accountability.
• Content Management Needs: The Center needed to regularly publish and update a wide range of content — legal frameworks, policy documents, case studies, resources, training materials, event notifications, and press releases — requiring an intuitive content management system.
• Search Engine Visibility: Given the critical nature of child protection services, the website needed to be highly discoverable through search engines so that children, families, and service providers could easily find and access available resources and support.
• Multi-Stakeholder Access: Different stakeholders (government officials, NGO workers, police, judiciary, general public) had different information needs and access levels that needed to be accommodated through thoughtful information architecture.
• Security and Sensitivity: Given the sensitive nature of child protection data, the system needed robust security measures to protect case information and personal data.

Velocity’s Solution

Scope of Work

Velocity Software Solutions was engaged to design, develop, and deploy a comprehensive website for the Center for Child Protection along with an integrated Helpdesk System, administrative backend, and SEO strategy to maximize the Center’s digital reach and operational efficiency.

Key Features & Deliverables

Center for Child Protection Website:
– Home Page: Dynamic landing page featuring latest news, announcements, key statistics, quick links to critical services, and multimedia content about child protection initiatives in Rajasthan.

• About the Center: Comprehensive section covering the Center’s mission, vision, organizational structure, leadership team, and history.
• Legal Framework Pages: Repository of relevant laws, acts, rules, and policies related to child protection at national and state levels (Juvenile Justice Act, POCSO Act, Child Labour laws, etc.).
• Programmes and Initiatives: Detailed pages for each child protection programme and initiative operated or supported by the Center.

• Resources and Publications: Downloadable library of reports, research papers, training manuals, IEC materials, and policy documents.

• State-Level Pages: District-wise information covering child protection infrastructure, committees, and services across Rajasthan.

• Events and Training: Calendar of upcoming events, training programmes, workshops, and conferences with registration capabilities.
• News and Media: Press releases, media coverage, photo galleries, and video content related to child protection activities.

• Contact and Directory: Contact details for the Center, district-level child protection offices, helpline numbers, and key stakeholder directory.

• Responsive Design: Mobile-first responsive design ensuring accessibility across all devices — desktops, tablets, and mobile phones.

Admin Panel:
– Content Management System: Intuitive backend for authorized staff to create, edit, and publish content without requiring technical knowledge.
– User Management: Role-based access control allowing different levels of administrative access (Super Admin, Content Manager, Editor, Viewer).
– Media Management: Upload and management of images, documents, videos, and other media assets.

• Analytics Dashboard: Built-in analytics showing website traffic, popular pages, user demographics, and engagement metrics.
• Content Approval Workflow: Multi-level content approval process ensuring quality and accuracy before publication.

Helpdesk System:
– Case Registration: Online form for submitting child protection complaints, queries, and cases with categorization by type, urgency, and location.
– Case Tracking: Unique case number generation and real-time tracking system allowing complainants and administrators to monitor case progress.

• Assignment and Routing: Automated and manual case assignment to appropriate officers based on case type, location, and availability.
• Status Updates and Notifications: Email and SMS notifications for case status changes, escalations, and resolution updates.
• Reporting and Analytics: Dashboard showing case volumes, resolution times, category distribution, geographic patterns, and performance metrics.
• Case History: Complete audit trail of all actions taken on each case from registration through resolution.

Search Engine Optimization (SEO):
– On-page SEO optimization including meta tags, header structure, URL optimization, and content optimization.
– Technical SEO including sitemap creation, robots.txt configuration, schema markup, and page speed optimization.
– Content strategy recommendations for ongoing organic visibility improvement.

Technology Stack

• Backend: PHP (Laravel / CakePHP framework)
• Frontend: HTML5, CSS3, JavaScript, jQuery, Bootstrap (responsive framework)
• Database: MySQL
• CMS: Custom Content Management System built on PHP framework
• Server: Apache/Nginx on Linux
• SEO: Google Analytics, Google Search Console, on-page optimization tools
• Security: SSL/TLS encryption, SQL injection prevention, XSS protection, CSRF protection
• Email/SMS: Integrated email and SMS notification services

Implementation Approach

1. Requirements Gathering and Analysis: Detailed discussions with UNICEF Jaipur and Center for Child Protection stakeholders to understand the organizational structure, content requirements, helpdesk workflows, and user profiles.
2. Information Architecture Design: Comprehensive sitemap and information architecture developed, organizing content into logical categories that reflect how different stakeholders seek information.
3. UI/UX Design: Visual design concepts created adhering to UNICEF and Government of Rajasthan branding guidelines, with emphasis on usability, accessibility, and visual appeal.
4. Website Development: Frontend and backend development of the website with responsive design, CMS integration, and content population.
5. Helpdesk System Development: Design and development of the case management and helpdesk system with workflow automation, notification services, and reporting capabilities.
6. Admin Panel Development: Backend administrative interface built with role-based access control, content management tools, and analytics integration.
7. Content Population: Working with the Center’s team to create, format, and upload initial content across all website sections.
8. SEO Implementation: On-page and technical SEO optimization to ensure maximum search engine visibility for child protection-related search queries in Rajasthan.
9. Testing and Quality Assurance: Comprehensive testing including functional testing, cross-browser testing, mobile responsiveness testing, security testing, and performance testing.
10. Deployment and Launch: Website and helpdesk system deployed on production servers with SSL certification and security hardening.
11. Training: Hands-on training provided to Center staff on website content management, helpdesk system operation, and analytics interpretation.
12. Post-Launch Support: Application maintenance services including bug fixing, security patches, and minor enhancements during the warranty period.

Key Outcomes & Impact

• Established Digital Presence: The Center for Child Protection gained a professional, comprehensive digital presence that served as the primary information portal for child protection services in Rajasthan.
• Streamlined Case Management: The helpdesk system replaced manual, fragmented complaint handling with a structured, trackable process, improving response times and accountability.
• Improved Public Awareness: The website significantly increased public awareness about child protection laws, services, and resources available in Rajasthan through improved search engine visibility.
• Data-Driven Decision Making: Helpdesk analytics provided valuable insights into case patterns, geographic hotspots, and service gaps, enabling more targeted child protection interventions.
• Multi-Stakeholder Engagement: The website served as a common platform for government officials, NGOs, police, judiciary, and the public to access relevant child protection information and resources.
• Operational Efficiency: Automated case routing, notification, and tracking reduced manual overhead and ensured no case fell through the cracks.
• Content Independence: The intuitive CMS enabled Center staff to independently manage and update content without requiring ongoing technical support.

Why Velocity?

• Child Protection Sector Experience: Velocity had deep experience in the child protection domain through previous work with UNICEF on Child Protection MIS, Juvenile Justice systems, and related platforms, providing subject matter understanding that went beyond pure technology.
• UNICEF Compliance and Standards: Extensive experience working within UNICEF’s procurement processes, quality standards, and reporting requirements ensured smooth project execution and compliance.
• Full-Stack Delivery: From UI/UX design through backend development, SEO optimization, and training, Velocity provided comprehensive delivery under a single contract.
• Government Sector Experience: Previous work with multiple government agencies (Ministry of HRD, Ministry of Health, Government of Jharkhand, Government of UP) demonstrated Velocity’s ability to navigate government stakeholder environments effectively.
• Security-First Approach: ISO 27001:2013 certification and proven security practices were critical for a system handling sensitive child protection data.
• Post-Deployment Commitment: Velocity’s structured application maintenance services ensured the platform remained secure, updated, and functional well beyond the initial deployment.

Velocity Software Solutions — Harnessing technology to protect every child’s right to safety, dignity, and care in Rajasthan.