The Challenge

SAMRIDH Impact Solutions (SISPL), originally launched to address critical gaps in India’s healthcare landscape, had undergone a significant strategic evolution. The organization expanded its mandate beyond healthcare to encompass climate resilience, livelihoods, agri-tech, digital inclusion, and other thematic areas. SISPL now supported high-impact enterprises across India through a comprehensive ecosystem combining blended finance, technical assistance, and market access.

The existing website no longer reflected this expanded vision and required:

• Strategic Redesign: Priority sections needed reimagining to align with the updated brand, vision, and multi-sector scope
• Portfolio Showcase: A sophisticated, filterable module to display supported entities across multiple categories, stages, and tags
• Standardized Templates: Consistent design templates for impact stories, case studies, and startup profiles
• Dedicated Microsite: A standalone landing page within the SISPL website for the SAMRIDH Healthcare Blended Finance Facility
• Full Technical Stewardship: Comprehensive hosting, security, performance optimization, and disaster recovery management
• Vendor Transition: Seamless handover from the current IT vendor without data loss
• CMS Independence: Training and documentation enabling SISPL staff to manage day-to-day content updates

Velocity’s Solution

Scope of Work

Velocity provided end-to-end website redesign, maintenance, and technical stewardship under a 12-month retainer engagement covering six key work categories.

Key Features & Deliverables

A. Website Redesign & Content Management
– Reimagined and redesigned selected sections aligning with updated SISPL brand, vision, and expanded service areas
– Visual enhancement including UI/UX updates, layout improvements, iconography, and imagery refresh
– Designed and implemented a filterable Supported Entities Portfolio Module with multiple filter dimensions (category, stage, tags)
– Created standardized templates for impact stories, case studies, and startup profiles
– Developed a standalone landing page/microsite for the SAMRIDH Healthcare Blended Finance Facility
– Complete mobile responsiveness and multi-browser compatibility (Chrome, Firefox, Safari, Edge)
– Content upload management for text, images, multimedia, and downloadable resources

B. Technical Maintenance & Optimization
– Full-stack technical management including hosting, uptime, SSL, server health, and CDN
– DNS configuration and SSL renewal management
– Greater than 99% uptime guarantee
– Page speed and load time optimization
– Daily/weekly backup protocols with rollback capabilities
– Maximum 2-4 hour recovery timeline post-crash
– Quarterly website health reports and enhancement plans
– Monthly traffic and engagement analytics reports
– Access control and permission levels for SISPL-admin CMS users

C. Functionalities & Integrations
– Form integrations: Apply for Funding, Contact Us, Email Subscription
– Multimedia support: YouTube/Vimeo embeds, PDF viewers
– Google Analytics, SEO tools, and third-party plugin integration

D. CMS Training & Handover
– CMS user manual in PDF and short video format
– CMS and content management training for SISPL admin/editor team
– Detailed change log for all website modifications

E. Project Management & Communication
– Dedicated Project Manager as single point of contact
– Live issue tracker (Jira/Trello) with weekly status updates
– SLA-based turnaround: Minor bugs within 3 or fewer business days; urgent content updates within 24 hours

F. Transition & Handover Support
– Liaison with outgoing IT vendor for seamless digital asset handover
– Inventory and handover of all website credentials, source files, and codebase
– Identification and flagging of critical gaps in the existing system
– Coordination with hosting provider for any required migration

Technology Stack

• Frontend: Modern HTML5, CSS3, JavaScript with responsive design frameworks
• Backend: CMS with role-based access control and permission management
• Hosting: Enterprise-grade hosting with CDN, SSL, and DNS management
• Security: SSL certificates, access controls, regular security audits
• Analytics: Google Analytics with custom reporting dashboards
• SEO: Comprehensive search engine optimization toolkit
• Project Management: Jira/Trello for issue tracking and status reporting
• Backup: Daily/weekly automated backup with rollback capabilities

Implementation Approach

The engagement followed a structured milestone-driven approach:

Milestone	Target Timeline
Contract award & kick-off	T0
Knowledge transfer & hosting migration	T0 + 2 weeks
UX/UI prototypes approved	T0 + 6 weeks
Priority pages go-live	T0 + 12 weeks
Full site optimization & handover	T0 + 16 weeks
Ongoing maintenance & SLA reporting	T0 to T0 + 12 months

Phase 1 – Transition (Weeks 1-2): Vendor handover coordination, asset inventory, hosting migration, and system familiarization

Phase 2 – Design (Weeks 2-6): UX/UI prototype development, brand alignment review, portfolio module design, and template creation

Phase 3 – Development (Weeks 6-12): Priority page redesign, portfolio module implementation, microsite development, and CMS configuration

Phase 4 – Optimization (Weeks 12-16): Full site optimization, performance tuning, security hardening, and comprehensive testing

Phase 5 – Ongoing Operations (Months 4-12): Continuous maintenance, content updates, monthly reporting, quarterly health assessments, and SLA management

Key Outcomes & Impact

• Successfully transitioned SISPL’s website from a healthcare-focused platform to a multi-sector impact investment portal reflecting the organization’s expanded mandate
• Delivered a sophisticated filterable portfolio module enabling stakeholders to explore supported enterprises across categories, stages, and impact areas
• Achieved greater than 99% uptime with enterprise-grade technical stewardship including SSL, CDN, and automated backup systems
• Empowered SISPL’s internal team through comprehensive CMS training and documentation, reducing dependency on external technical support
• Established a dedicated SAMRIDH Healthcare BFF microsite maintaining brand continuity while serving the distinct needs of the healthcare vertical
• Implemented structured SLA-driven operations with measurable turnaround commitments and regular performance reporting

Why Velocity

• Enterprise Web Stewardship: Comprehensive capability spanning design, development, hosting, security, performance optimization, and disaster recovery under a single engagement
• Impact Sector Expertise: Deep understanding of the communication and branding needs of impact investment platforms serving diverse stakeholder ecosystems
• Vendor Transition Management: Proven methodology for seamless transitions from outgoing IT vendors, minimizing disruption and preventing data loss
• SLA-driven Operations: Commitment to measurable, accountable service delivery with defined turnaround times and regular reporting
• Scalable Design Systems: Expertise in creating standardized yet flexible design templates that scale efficiently across large content portfolios