The Challenge

The Corporate TB Pledge (CTP), a joint initiative of USAID and the Ministry of Health and Family Welfare, Government of India, provides the private sector an opportunity to join the fight to end TB by 2025. Private sector entities sign a pledge committing their human and financial resources to combat TB, raise awareness, and improve TB health outcomes. The pledge operates through a four-tier membership structure:

• Silver: Companies commit to workplace TB policies and advocacy
• Gold: Companies implement specific workplace TB activities including awareness, screening, and treatment
• Platinum: Companies commit CSR resources to TB programs beyond the workplace
• Diamond (“Champion Level”): Companies engage in all previous tiers and recruit new CTP members

With over 100 members including major Indian and American companies across IT, FMCG, Healthcare, Diagnostics, Leather, Tea, and Mining sectors, and 25-30 corporates actively receiving technical assistance, the CTP secretariat (jointly hosted by IPE Global and The Union) needed a comprehensive digital platform to:

• Serve as an informative and interactive channel for current and prospective CTP members
• Showcase member companies’ TB intervention work
• Provide a secure member portal for corporate dashboards, resource access, and activity reporting
• Host discussion forums, events, and webinars
• Function as a servicing platform and resource base for the multimedia campaign
• Maintain resource materials, IEC content, social media toolkits, and best practices in multiple languages

Velocity’s Solution

Scope of Work

Velocity designed and developed a comprehensive online digital platform for the Corporate TB Pledge initiative, encompassing public-facing content, secure member portals, resource management, and event hosting capabilities.

Key Features & Deliverables

Public-Facing Sections:
– Homepage: Dynamic landing page with TB facts, recent highlights, CTP member count, beneficiary impact numbers, events, publications, and Hall of Fame spotlight

• About Corporate TB Pledge: Comprehensive section on TB burden (global and Indian), benefits for corporates investing in TB, CTP vision/mission, membership tiers and benefits
• Members Directory: Categorized listing of all CTP members with organizational profiles
• Resources Library: Comprehensive resource hub including:
• International reports (WHO, USAID, STOPTB)
• Government of India reports, operational guidelines, and updates
• State and district TB officer directory
• Health and diagnostic facility listings
• Work plan templates for TB care and prevention
• CTP collaterals (mobilizing flyers, posters, brochures, workplace policy drafts)
• Best practices in English, Hindi, and multiple languages
• Social media toolkit (LinkedIn, Twitter, internal workplace portal templates, press briefs)

• CTP Highlights: News, events, photo gallery, video gallery, newsletters, CEO quotes, blogs, patient/beneficiary stories, testimonials
• Hall of Fame: Quarterly star corporate/CEO recognition with multimedia content
• Join Us: CTP membership form, mobilizer flyers, and contact details

Secure Member Portal (Login-based):
– Corporate Dashboard: Individual company dashboard for tracking work and reporting activities
– Cumulative Dashboard: Aggregated view of all member companies’ progress
– Resource Access: Full access to CTP IEC materials and social media toolkits

• Content Upload: Templates for corporates to submit project details, MEL data, upcoming events, blogs, and IEC materials
• Moderation System: Admin approval workflow for content uploaded by corporates before public visibility

Technical Features:
– Content Management System (CMS): Dynamic CMS for easy content updates and management

• SEO Optimization: Search engine optimization for higher page ranking
• Responsive Design: HTML-based responsive pages compatible with modern browsers
• Cloud Hosting: Server hosting with backup/restore capabilities
• Discussion Forums: Platform for hosting online forums, events, and webinars

Technology Stack

• Frontend: HTML5, CSS3, JavaScript with responsive design
• Backend: Dynamic CMS with role-based access control
• Hosting: Cloud server with proprietary ownership transferable to IPE Global/USAID/The Union
• Security: Secure login system with moderation and approval workflows
• SEO: Search engine optimization implementation

Implementation Approach

The project was executed within an 8-week timeline:

1. Scope Definition & Design (Week 1-2): Requirements finalization, sitemap development, wireframe creation, and mock-design presentation
2. Development Sprint (Week 3-6): Parallel development of public-facing pages and secure member portal, CMS configuration, and dashboard development
3. Content Integration & Testing (Week 6-7): Content population, cross-browser testing, responsive design validation, and member portal testing
4. Launch & Handover (Week 7-8): Deployment, staff orientation, CMS manual delivery, and pre-testing with management

Post-launch support included 12 months of hosting, platform monitoring, and maintenance with proprietary ownership structured for transfer from IPE Global to The Union.

Key Outcomes & Impact

• Established a centralized digital platform serving as the primary communication and engagement channel for 100+ CTP member companies
• Created a secure, moderated member portal enabling corporates to independently report their TB intervention activities and access resources
• Provided dual-dashboard capability (individual and cumulative) for tracking corporate TB programs and their collective impact
• Developed a comprehensive multilingual resource library supporting the TB elimination campaign across diverse corporate sectors
• Built a scalable platform architecture accommodating the anticipated growth in CTP membership and corporate engagement
• Enabled efficient content moderation and quality control through admin-approved workflows for member-generated content

Why Velocity

• Multi-stakeholder Platform Expertise: Demonstrated ability to build platforms serving diverse audiences including corporates, government, international agencies, and the general public
• Secure Portal Development: Strong capability in role-based access control, member dashboards, and content moderation systems
• Rapid Delivery: 8-week delivery capability meeting the urgent requirements of the TB elimination campaign
• Development Sector Compliance: Understanding of USAID compliance requirements and proprietary ownership transfer protocols
• Multilingual Content Management: Capacity to handle content in English, Hindi, and other regional languages within a single CMS framework