Benefits of Accelerated Mobile Pages (AMP) for Mobile SEO

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Mobile devices are becoming more popular for online surfing in today’s digital environment. Moreover, Mobile internet usage has already surpassed desktop usage. The following rapid shift in consumer behavior has made mobile SEO a critical component of any digital marketing strategy. Following the same, more and more creative ideas are taking place in the market for improving Mobile SEO.

In the list, Accelerated Mobile Pages are one of the most advanced ways to optimize Mobile SEO. Thus, in this article, we will explore the benefits of AMP for mobile SEO and why should you use AMP for boosting the Mobile SEO for your website.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is an open-source initiative aimed at improving the mobile browsing experience by reducing page load time on mobile devices. It achieves this by using a stripped-down version of HTML and restricting the use of JavaScript. AMP pages are designed to load quickly and be visually appealing, making them ideal for mobile devices.

Benefits of Accelerated Mobile Pages (AMP) for Mobile SEO!

Benefits of Accelerated Mobile Pages (AMP)

Improved Page Load Time

One of the main benefits of AMP for mobile SEO is the improved page load time. Not only it improves page loading time but also enhances the user experience. Google has also indicated that page speed is a major SEO ranking factor.  Thus, implementing AMP on your website can help improve your website’s mobile search rankings tremendously. For more information, you can feel free to reach out to us at [email protected].

On the other hand, research indicates that page load times can significantly impact user experiences and business metrics, such as conversion rates and bounce rates. Thus, by improving page load time through AMP, not only you can boost the SEO. But also, you can increase the likelihood of users staying on your website and engaging with your content.

Higher Visibility in Search Results

Implementing AMP on your eCommerce website can also help you achieve higher visibility in mobile search results. Google has a dedicated carousel for AMP pages in mobile search results, which can significantly increase the visibility of your website. This carousel appears at the top of the search results page, making it more likely that users will click through to your website.

Moreover, Google marks AMP pages with a lightning bolt symbol, which can help them stand out from others in the search results. The combination of improved visibility and visual differentiation can make your website more appealing to users and increase click-through rates.

You can also check out our recent article about the comparison between mobile website and Mobile Apps and which is better for SEO.

Improved User Experience

Improved User Experience

Another benefit of AMP for mobile SEO is the improved user experience. Mobile users are often on the go and have limited time to browse the web. This impacts the page bounce rate by a huge margin. AMP pages load quickly and provide a seamless browsing experience, which can keep users engaged with your website. This can result in increased page views, reduced bounce rates, and higher conversion rates.

Moreover, by providing a fast and seamless browsing experience, you can improve the overall user experience on your website. This can help you establish trust with your audience and increase the likelihood of them returning to your website in the future.

Reduced Server Load

AMP pages are lightweight and specially optimized for mobile devices. This means they consume less data and require fewer server resources than traditional web pages. By implementing AMP, you can reduce the server load on your website, which can result in faster page load times and improves overall website performance.

Furthermore, reducing server load can also help you save on server costs and improve website scalability. By optimizing your website for mobile devices through AMP, you can create a more efficient and cost-effective infrastructure for your business.


In conclusion, implementing Accelerated Mobile Pages (AMP) can provide significant benefits for mobile SEO. AMP can improve page load time, increase visibility in search results, improve user experience, and reduce server load. By implementing AMP, you can optimize your website for mobile devices and improve your mobile search rankings. If you have not yet implemented AMP on your website, now is the time to do so. If you are having an online website and want to enable AMP for the same, you can feel free to find us at our official email address [email protected].

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