Ecommerce Photography for a Successful Launch of Your Online BusinessPosted by Nitin Jain / June 17th, 2015 / No responses
A picture speaks ten times better than words do, but with the emergence of popular multimedia on the Internet; a high-impact video can be worth a whole than that. No matter how great products and services your business offers but if you don’t present it in a meaningful way, believe me it’s of no use. A high quality video adds value to your business offerings and with the power of sizzling videos; you will actually be able to attract qualified traffic and increase conversions on your store.
How Beneficial are Videos for your online business?
- For long term and profitable customer relationships- By enticing customers to view your video, you are engaging them and creating a sense of intimacy that will make them think of you when they are ready to buy.
- For better and qualified traffic- Google and Yahoo recognizes multimedia as high quality content. An estimated 40% of search engine users click through to view video results, and since they are already primed for the product or service they were looking for, the chances of conversion are slightly increased.
By posting videos, website owners allow people to share their video content and create back links that are registered by search engines.
- For increasing the number of returning visitors- Video marketing is also important for the number of returning visitors and bounce rate, because people who find interesting video content on a website are amped to visit that website again and moreover they stay about two minutes longer if there is video content present on the site.
- Videos Recreate the In-store Experience for customers- The digital age of technology has allowed customers to shop from the comfort of their home. With the availability of detailed demo videos that explain about a particular product or service, customers get a feeling of in-store experience when shopping online. Also, customer service is no longer burdened with obvious questions as, “How does it work?” when the video tells customers all they need to know to make their purchasing decisions.
The best part about Videos is that it allows you to be original with what you have to say. Video marketing can be very effective if you use quality content. If you really want to boost up results, you will have to invest in professional video marketing services to create a higher resolution product video that portrays your brand in the best possible way.