Online shopping has and still is the best thing that happened to the business industry. While physical shopping did bring with it some substantial profits on an almost regular basis, online shopping has just tripled that figure due to the ease and convenience by which people can shop, purchase item […]
Internet has changed the way businesses communicate with their users. There seems to be no constant except for change. Eventually increasing use of mobile web from a large range of devices like desktop, tablet, mobile has created a need to develop a unified cross- device web experience. It means that […]
Search Engine Optimization (SEO) is considered an important tool that needs to be adjusted and monitored properly in order to see positive results. Whether it is about posting great content, acquiring quality inbound links or maintaining an ongoing social media campaign, everything needs to be planned well. But for eCommerce […]
Emails serve more than a communicating device between online businesses and their customers. It helps businesses to brand themselves in front of their targeted clients. Besides, it also strengthens relations with customers. Email marketing has been adopted as a great tool for connecting with customers. There is a cut throat […]
What’s the Buy Box? The Buy Box in Amazon is the box on product detail page from where customers start the process of purchase by adding products to the shopping cart. The sale competition on Amazon is fierce and success on Amazon is all about the Buy Box! With multiple […]
With increasing number of customers opting for online shopping, the U.S eCommerce sales is expected to reach $434 billion in 2017 and this number will keep on increasing even more. This calls eCommerce businesses to develop a more focused strategy to target and engage customers on their site. For driving […]
Customer Trust has a very important role when it comes to the success of an eCommerce site. Trust signals allow you to drive conversions on your site- it is one that factor which allows a customer to turn from a visitor to buyer. There are several strategies you can use […]
Content Marketing refers to the type of marketing where you engage and build trust amongst your audience by sharing free, valuable and informative content regarding your product and services. This is how you educate and guide people so that they know, like and trust you enough to do business with […]
Shoppers are on your site, they are interested in the product but the design of your shopping cart is causing you to lose many customers. Sounds familiar? It should. Research conducted in the past indicates that the average eCommerce site is losing nearly 75% of its shoppers during shopping cart […]
The majority of most popular eCommerce platforms like Magento, OpenCart and Prestashop claim to be SEO friendly, but actually they lack SEO friendly features. While choosing a shopping cart, hosted eCommerce or customized solution, you need to compare its SEO features with the ones given below if you want your […]