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3 SEO Problems Destroying Ecommerce Websites

  • By Nitin Jain
  • June 12, 2015

Search Engine Optimization (SEO) is considered an important tool that needs to be adjusted and monitored properly in order to see positive results. Whether it is about posting great content, acquiring quality inbound links or maintaining an ongoing social media campaign, everything needs to be planned well. But for eCommerce websites, SEO is something very different. Even the small changes can lead to bigger impact.

Below listed are some common SEO problems destroying eCommerce websites. Let’s have a look and see what we can actually do to fix them

Irrelevant Product Descriptions

Creating unique product descriptions for items you sell is crucially important for allowing your products to rank well on search engines. Product descriptions guide the user and convince them to buy a specific product. If you are an online marketer, writing product descriptions for your products would definitely increase your click through rates. Creating compelling and accurate product descriptions is what will move your viewer from a casual shopper to make an actual purchase.

A product description should be unique and it should certainly be emotive. By writing a copy that is strewn with errors, you are driving customers away from your store.

Improper Internal Linking

A strong internal linking mechanism helps to bring in incoming links from other sources to the internal pages within the site. Thus you can better realize higher search rankings not only for your index or home page but also for pages of secondary importance. Good internal links makes it much easier for site users to move around. It helps your site visitors to easily navigate through your site in locating relevant information they want to know about your products and services. Infact Google uses different criteria for its SERP (Search Engine Result Page) based on its internal linking structure.

UnOptimized Product Images

While doing a store checkup, there are several things you need to consider from SEO point of view. Out of which, Optimized product images are the one that are extremely important not only from SEO point of view but also generating traffic and converting them. Your product images need to be reviewed and optimized not only for your readers but Google as well.

Here is how you can make your images search engine friendly-

Alt Tags- Search engines can’t read images, therefore you need to use ALT tags to describe your image. A creative ALT tag should comprise of proper description, it should be keyword rich and needs to be short and to the point.

If you are going to perform image optimization, the most critical part is optimizing for keywords that are going to bring customers that will bring them into the conversion funnel.