--- title: Digital Marketing url: https://www.velsof.com/digital-marketing/ date: 2026-02-09 type: page --- ## Trusted by Industry Leaders  ## What Our Clients Say The Flutter app Velocity built for our retail chain has been a game changer. Seamless integration with our existing systems, beautiful UI, and it just works. App store ratings went to 4.8 stars within the first month. The team was responsive and collaborative throughout the entire process. ★★★★★P Priya Sharma Head of Digital, FreshMart Grocery Velocity has been our technology partner for over 3 years now. From our initial Magento migration to ongoing optimization and new feature development, they consistently deliver quality work on time. Their team feels like an extension of our own. ★★★★★D David Park CTO, UrbanStyle Fashion We needed a WooCommerce store that could handle our complex product configurations and Velocity nailed it. The custom product builder they created is a thing of beauty. Our customers love it, and support tickets related to ordering dropped by 75%. ★★★★★E Emily Rodriguez Founder, CustomPrint Co. The Odoo ERP implementation by Velocity streamlined our entire operation. We went from managing 5 disconnected systems to one unified platform. The efficiency gains have been remarkable — our order processing time dropped by 60% and errors are virtually eliminated. ★★★★★M Michael Torres COO, NexaDistribution After working with three different agencies, we finally found Velocity. They rebuilt our Shopify Plus store with custom integrations that actually work. The attention to detail on checkout optimization alone increased our average order value by 28%. Highly recommend for any serious eCommerce brand. ★★★★★J James Chen CEO, ActiveGear Sports Velocity completely transformed our eCommerce presence. Our Magento store went from painfully slow to lightning fast, and conversions jumped 42% in the first quarter after launch. Their team understood our business needs from day one and delivered beyond expectations. ★★★★★S Sarah Mitchell VP of Digital, LuxeHome Furnishings ## What We Do Marketing is broad. Here's where we actually add value. ### Technical SEO & Content We fix the technical issues that tank your rankings: site speed, crawl errors, schema markup, internal linking, canonical tags, Core Web Vitals. Then we build content strategies based on actual keyword research and search intent — not guesswork. ### Paid Advertising (PPC) Google Ads, Meta Ads, LinkedIn Ads — managed by people who understand both the platforms and the math. We optimize for conversions and ROAS, not clicks. Every campaign gets proper tracking, A/B testing, and transparent reporting. ### Analytics & Tracking Setup GA4 implementation, GTM configuration, conversion tracking, attribution modeling, custom dashboards. Most businesses have broken analytics — wrong events, missing conversions, cross-domain issues. We fix that first, because you can't optimize what you can't measure. ### Email Marketing & Automation Klaviyo, Mailchimp, HubSpot, custom SMTP — we set up email flows that actually convert: welcome sequences, abandoned cart recovery, re-engagement campaigns, and transactional emails. Segmentation based on behavior, not just demographics. ### Social Media Management Content calendars, community management, and paid social campaigns. We focus on platforms that make sense for your business — B2B companies don't need TikTok, and DTC brands don't need LinkedIn thought leadership pieces. ### Conversion Rate Optimization A/B testing landing pages, optimizing checkout flows, improving form completion rates. Small changes that drive measurable revenue: we've increased conversion rates by 40-200% through systematic testing and user behavior analysis. ## Where We Go Deep These are the areas where our engineering background gives us a genuine edge. ### Technical SEO at Scale Most SEO agencies can write blog posts. We fix the things they can't: JavaScript rendering issues that make your React site invisible to Google, international SEO with proper hreflang implementation, crawl budget optimization for sites with 100K+ pages, and schema markup that actually triggers rich results. We've recovered sites from algorithm penalties and helped eCommerce stores rank for 10,000+ product keywords. Core Web Vitals Schema Markup Screaming Frog Ahrefs GSC JavaScript SEO ### Data-Driven Paid Media We manage $500K+ in monthly ad spend across Google, Meta, and LinkedIn. Our edge: we build custom attribution models that track the full customer journey (not just last-click), automate bid management with scripts, and create audiences based on actual behavior patterns. Average ROAS across our portfolio is 3.2x, with eCommerce clients typically seeing 4-6x. Google Ads Meta Ads LinkedIn Ads GA4 Looker Studio Custom Scripts ### Marketing Analytics & Automation We build the measurement infrastructure that marketing teams need: proper GA4 setups with custom events, server-side tagging for better data accuracy, marketing automation workflows in HubSpot/Klaviyo, and custom dashboards that show the metrics that actually matter (revenue and pipeline, not pageviews and followers). GA4 GTM Looker Studio HubSpot Klaviyo BigQuery ## Why Teams Pick Velocity ### Engineers Who Get Marketing ### Data Over Opinions ### ROI-Focused, Not Vanity ### Fast, Transparent Reporting ### No Long-Term Lock-In ### Dedicated Account Manager ## How We Think About Digital Marketing We're developers-turned-marketers. That shapes how we approach everything. ### Fix the foundation first Before we spend a dollar on ads or write a blog post, we fix your tracking. You'd be amazed how many companies are making six-figure marketing decisions based on broken Google Analytics setups. Duplicate events, missing conversions, UTM chaos, cross-domain tracking failures. We set up proper measurement first — GA4 with server-side tagging, clean UTM conventions, accurate conversion tracking — so every decision after that is based on real data. ### SEO is technical, not magical Ranking on Google isn't about keyword density or buying backlinks. It's about: fast page loads (Core Web Vitals), clean crawlable markup, proper site architecture, relevant content that matches search intent, and earning links by being genuinely useful. We fix the technical issues that most agencies can't even diagnose — JavaScript rendering problems, crawl budget waste, index bloat — then build a content strategy on solid ground. > If your marketing agency can't read a Lighthouse report or explain how Google renders JavaScript, they're leaving money on the table. Marketing and engineering aren't separate disciplines anymore. ### What we've learned the hard way - **Attribution is broken, but not hopeless** — Last-click attribution is a lie. Multi-touch models aren't perfect either. We use a blend of data-driven attribution, incrementality testing, and marketing mix modeling to get closer to the truth - **Content quantity doesn't beat content quality** — One deeply researched, well-written article outperforms 10 thin blog posts every time. We create fewer pieces with better research, original data, and actual expertise - **Email is the most underrated channel** — Owned audience, zero platform risk, 40x average ROI. We've seen abandoned cart sequences alone recover 8-15% of lost revenue for eCommerce clients - **Paid media without landing page optimization is waste** — Don't drive paid traffic to your homepage. Every campaign gets a dedicated, tested landing page with clear value propositions and a single CTA - **Vanity metrics are the enemy** — Impressions, followers, and pageviews feel good but don't pay bills. We report on pipeline, revenue, cost per acquisition, and lifetime value We work best with companies that already have product-market fit and need to scale their customer acquisition. If you're looking for brand awareness campaigns and influencer partnerships, we're probably not the right fit. If you want more customers at a lower cost per acquisition, that's our thing. ### eCommerce Brand: 340% Organic Traffic Growth in 12 Months A fashion eCommerce brand had a beautiful site but almost zero organic visibility. Technical audit revealed: 15,000 duplicate pages from faceted navigation, missing canonical tags, 4-second load times on mobile, and no schema markup. We fixed the technical foundation in month one, then built a content strategy targeting long-tail product keywords and buying-intent queries. Organic traffic went from 8K to 35K monthly sessions. Organic revenue grew from $12K to $67K/month — a 458% increase.  ### B2B SaaS: Cut Cost Per Lead by 62% with Paid Media A B2B SaaS company was spending $80K/month on Google and LinkedIn Ads with a $340 cost per lead. Most leads were low quality. We rebuilt their tracking (their GA was double-counting everything), restructured campaigns around intent stages, created dedicated landing pages for each audience segment, and implemented lead scoring. Cost per qualified lead dropped to $128 (62% reduction). Pipeline value from paid channels increased 3x in 6 months.  ### Email Automation: $480K Revenue from Abandoned Cart Flows An online retailer had a Klaviyo account but wasn't using it beyond basic newsletters. We built a complete email automation system: 5-part welcome series, 3-touch abandoned cart sequence, browse abandonment triggers, post-purchase upsell flows, win-back campaigns for lapsed customers, and VIP segment nurturing. The abandoned cart sequence alone recovered $480K in revenue in the first year. Total email revenue went from 4% to 22% of overall revenue — all automated.  ## Our Latest Case Studies [ ### Tamil Nadu Integrated Housing Information System (TNIHIS) Dashboard The Challenge The Government of Tamil Nadu required a centralized, interactive dashboard to consolidate and visualize housing-related data across the state. The existing data management approach lacked a unified platform...](https://www.velsof.com/case-studies/tamil-nadu-integrated-housing-information-system-tnihis-dashboard/)[ ### UNICEF Juvenile Justice Monitoring System](https://www.velsof.com/case-studies/unicef-juvenile-justice-monitoring-system/)[ ### Web-Based MIS with Geo-tagging and Mobile Application for Livelihood Projects](https://www.velsof.com/case-studies/web-based-mis-with-geo-tagging-and-mobile-application-for-livelihood-projects/)[ ### HMIS Dashboard for Nutrition Performance Monitoring](https://www.velsof.com/case-studies/hmis-dashboard-for-nutrition-performance-monitoring/)[### UNICEF Lucknow – Out-of-School Children (OOSC) Monitoring Application for Uttar Pradesh The Challenge Uttar Pradesh has the largest share of out-of-school children in India. According to a sample survey by EdCIL, an estimated 1.6 million children (3.9% of all children aged...](https://www.velsof.com/case-studies/unicef-lucknow-out-of-school-children-oosc-monitoring-application-for-uttar-pradesh/) ## Common Questions We're engineers first. We can actually implement the technical changes most agencies recommend — fixing site speed, setting up proper tracking, building custom landing pages, writing automation scripts. Most agencies hand you a list of recommendations and you need a developer to implement them. We do both the strategy and the execution, in-house.Paid media: 2-4 weeks for initial data, 2-3 months for optimized performance. SEO: 3-6 months for meaningful organic traffic growth (anyone promising faster is lying). Email automation: revenue impact within the first month once flows are set up. Analytics/tracking: immediate — you'll see the real numbers (which might be different from what you thought).Monthly retainers start at $3K for focused single-channel work (SEO only, or PPC management only). Multi-channel programs run $5-12K/month. Enterprise programs with full-stack marketing: $12-25K/month. Ad spend is separate and managed transparently — you own the ad accounts, not us. We don't markup media spend.No lock-in contracts. We work month-to-month after an initial 3-month commitment (because marketing needs at least 3 months to show real results). After that, you can cancel with 30 days notice. We keep clients by delivering results, not by trapping them in contracts.Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Google Analytics 4, Google Tag Manager, Search Console, Ahrefs, Screaming Frog, Klaviyo, HubSpot, Mailchimp, Looker Studio, BigQuery, Hotjar, and various A/B testing tools. We also build custom dashboards and automation scripts when off-the-shelf tools fall short.Absolutely. About half our clients have in-house marketing teams. We typically handle the technical and analytical side (technical SEO, tracking setup, paid media management, reporting infrastructure) while the internal team handles brand, creative, and content. We train your team on tools and processes so they become more self-sufficient over time. ## Ready to Grow Smarter? Let's look at your numbers together. We'll do a free 30-minute audit of your current marketing setup and tell you where the biggest opportunities are — no obligations. [Book a Free Audit](/contact-us)