Campaign Source (utm_source) |
Required. Use utm_source to identify a Search engine, newsletter name, newspaper or other source.Example: utm_source=yahoo |
Campaign Medium (utm_medium) |
Required. Use utm_medium to identify a medium such as email or cost-per-click.Example: utm_medium=cpc |
Campaign Term (utm_term) |
Used for paid search. Use utm_term to note the keywords for this ad.Example: utm_term=running+pents |
Campaign Content (utm_content) |
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.Examples:utm_content=bannerlink or utm_content=textlink |
Campaign Name (utm_campaign) |
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.Example: utm_campaign=winter_sale |