Why eCommerce Social Login is the need for present hour?Posted by Joe / June 21st, 2016 / No responses
Customer logins are an important part of every online business entity and tends to affect the customer engagement as well as conversions to a great extent. It would be impossible to find any site which does not make use of customer login activity for grabbing crucial customer data for the effective formulation of business strategy. They have become an integral part of various design conventions for numerous sites as they can influence the sales and conversions. Site owners are persuading visitors to register on their site with the help of various social media sites for getting a fair idea about the mindset and behavior of customers while browsing their particular site.
With the gradual time, visitors have become more aware and are not willing to share their personal credentials for unnecessary reasons. They want proper reasoning before sharing their personal details with anyone and this has led to the task of getting required information from customers much difficult than before. Thus, normal customer login processes are not effective anymore and they have been mostly replaced with eCommerce social login processes. They are not just a recent trend but it has been prominently used by various eCommerce stores around the world. If you are still not sure about adopting this new social login approach, I would advise you to rethink your decision in order to get the optimum business results. You need to take a quick look at the various points that are stated below that will eventually prompt you to make a quick transition towards this social login process on your site.
It makes the customer login process much simplified-
Due to the changing business scenario, it is a very critical task to get your customers registered on your site. Most of the visitors are reluctant to share their personal details in an online environment due to increasing instances of theft, forgery and hacking. Thus, they are not comfortable in sharing their personal details while creating a new account for login activity and the need for eCommerce social login service arises automatically. This social login process makes the task of eCommerce conversion rate optimization, product sales and customer engagement much easier than never before.
It improves the loyalty and engagement of your customers-
With the presence of this eCommerce social login process, visitors on eCommerce sites are now much comfortable while sharing their personal information without any hiccup. It does helps in boosting the trust and faith of customers in an online store and improves its chances of growth and conversions. In this way, you can make your targeted customers more loyal to your online business and can optimize the customer engagement to a great extent.
It eliminates the performance and login time of a site-
Unlike the earlier instances where visitors have to create their account first and then login, the entire process has transformed completely with the emergence of this eCommerce social login services. There are no more account registration and customer can seamlessly login with the help of their existing social media account credentials. This not only saves much time but also helps in optimizing the performance of an eCommerce site for higher conversions and sales.
It is time to rewrite the success story of your online store with the help of this innovative eCommerce social login process. If you don’t how to utilize it for your eCommerce site, you can avail our company Velocity to help you out with this. So, make us a call on this number +91-120-4243310 or you can also mail us at firstname.lastname@example.org for an engaging customer login process. Get ready to transform your site user experience with the unmatched expertise and professionalism of our company.