Consumers Expectations- What Do They Really Want?Posted by Manish Sahani / June 17th, 2015 / No responses
Consumers are getting choosier to shop online. They have the power to choose their online shopping destination at their finger tips. If one store fails to fulfill their needs, they just switch to its competitor. Therefore, understanding the behavior of your customers is very important for the success of your business. By doing this, you can take the right steps to implement those marketing strategies that compels your visitors to engage with your brand.
This blog shares the impact of technological improvements on consumer’s online shopping behavior and their expectation.
With the rise in digitalization, the demand of online shoppers has also risen speedily. Shoppers expect retailers to be available 24/7 in different formats.
In a world where consumers are connected almost all the time through an increasingly sophisticated range of devices, there is an expectation that information on products can be found in all channels. And it’s not only about researching products through any channel: consumers want it to be able to purchase too.
As consumers expect retailers to provide consistent services across all touch points, retailers need to adopt such technologies that meet up customer’s expectations.
The Mobile Effect-
As consumer expectation of mobile commerce grows, businesses need to understand that customer experience is no longer about number of sales, clicks or social media. Instead, it is about understanding how customer behavior exists and what can be done to improve the overall shopping experience of mobile users.
Reports by com survey showed that 7 out of 10 online consumers access multi channel retailers through a digital channel. Mobile is helping people move to decision, purchasing or subscribing right on their devices. Increased options, accessibility and convenience are making mobile technologies inherently customer-centric.
Mobile has upended the traditional sales funnel, making customer journey less predictable. This forces businesses to listen to customer’s needs and desires for delivering personalized and relevant content through digital experiences.
Gain Insight from Social Interactions
Social media platforms offer businesses with large amount of personalized data that can be used to improve user experience and understanding of audiences. This in turn helps businesses market their products and services more effectively.
In today’s business world, it is necessary to have a social media strategy that meets customer experience in order to provide them with a positive experience they are looking for. Engaging with customers on social media will increase customers trust in your brand and drive loyalty.